Effect snapshot
| Intervention | Allow players to skip or fast-forward the opening tutorial |
| Outcome | Day-1 retention rate |
| Effect | 4–11 percent relative increase |
| Confidence | ab_test |
| Context | Mobile F2P games, casual and mid-core, 2022–2025 |
Sources
What changes
Skippable tutorials are often linked to a 4–11% relative improvement in day-1 retention versus forced onboarding.
When this tends to work
- Conditions similar to: Mobile F2P games, casual and mid-core, 2022–2025
- You can measure
Day-1 retention ratereliably - The intervention is implemented consistently, not half-measured
When to be careful
- Your audience or product differs materially from the cited context
- Compliance costs or second-order effects outweigh the lift
- Evidence label is ab_test—treat wide ranges as planning bands, not promises
Practical takeaway
Use the cited range for prioritization and test design. Verify against your own data before scaling.