Effect snapshot
Intervention Pre-select annual plan (with monthly toggle) on pricing page
Outcome Share of subscribers choosing annual billing
Effect 12–35 percent relative increase
Confidence ab_test
Context Subscription SaaS, US/EU consumers and SMB, 2022–2025

Sources

What changes

Annual-by-default pricing layouts are commonly reported to increase annual plan share by roughly 12–35% relative.

When this tends to work

  • Conditions similar to: Subscription SaaS, US/EU consumers and SMB, 2022–2025
  • You can measure Share of subscribers choosing annual billing reliably
  • The intervention is implemented consistently, not half-measured

When to be careful

  • Your audience or product differs materially from the cited context
  • Compliance costs or second-order effects outweigh the lift
  • Evidence label is ab_test—treat wide ranges as planning bands, not promises

Practical takeaway

Use the cited range for prioritization and test design. Verify against your own data before scaling.