Effect snapshot
| Intervention | Send first cart recovery email within 1 hour vs 24 hours |
| Outcome | Recovered cart revenue per abandoned cart |
| Effect | 20–45 percent relative increase |
| Confidence | study |
| Context | E-commerce email programs, opt-in shoppers, 2022–2025 |
Sources
What changes
Earlier abandonment emails (within ~1 hour) are often associated with 20–45% higher recovery revenue versus waiting 24 hours.
When this tends to work
- Conditions similar to: E-commerce email programs, opt-in shoppers, 2022–2025
- You can measure
Recovered cart revenue per abandoned cartreliably - The intervention is implemented consistently, not half-measured
When to be careful
- Your audience or product differs materially from the cited context
- Compliance costs or second-order effects outweigh the lift
- Evidence label is study—treat wide ranges as planning bands, not promises
Practical takeaway
Use the cited range for prioritization and test design. Verify against your own data before scaling.